**Talking about the future does not mean looking at chaos

One of the fastest growing customer bases in emerging markets is the recently empowered emerging middle class. This group has a distinct identity and a clear vision of who they are and how they want the world to interact with them.

The majority of this this group is made up Millennials, that sector of society that the older generation jokingly bemoan as a group that will never understand their struggle.

**A new struggle

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